From a one-off race held on the most remote island chain in the world, XTERRA evolved into an endurance sports lifestyle brand with worldwide appeal. Over the past 20+ years XTERRA transcended its status as 'just a race' to become a bona fide way of life for thousands of intrepid triathletes and trail runners across the globe.

It all started in 1996, when mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted triathletes and mountain bikers alike. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. For as different as they were, neither could resist the challenges and thrills this new multisport offered.