XTERRA Appoints Doug Hall as EMEA General Manager

Trey Garman
October 21, 2022

 XTERRA, the worldwide leader in off-road triathlon, today announced Doug Hall has joined its leadership team as General Manager for the XTERRA Europe, Middle East, and Africa regions.

Hall, 35, is the first to hold the newly created role to focus on brand expansion, quality control, and day-to-day business operations in the EMEA region.

The long-time elite off-road triathlete from Great Britain brings a wealth of athlete and business related experience to the position. He has run performance training centers for British Triathlon, served as the head of the XTERRA certified coaching program, founded his own triathlon coaching businesses, and managed sales accounts for UK based Supernutrients.

“The EMEA region is a hotbed for XTERRA right now. We pioneered the made-for-TV Short Track and XTERRA long-distance racing formats. We're hosting 25+ traditional XTERRA off-road triathlons including the World Championship in Italy, and we are in the groundbreaking stages of producing an intriguing set of new XTERRA Trail Run World Series race offerings,” said Hall, who has been part of the XTERRA family as an athlete and administrator for more than a decade.

“I'm really excited to be in this position at this time. We have great momentum heading into the 2023 season, and I’m looking forward to joining XTERRA's truly talented and motivated global team in a unified effort to improve participant experiences across the board.”

J-D Cousens, XTERRA VP of Operations & Global Marketing, believes Hall’s experience and enthusiasm to organize and innovate will be a boon to the region.

“With all these new developments on the go, it's very comforting to know that we have someone like Doug on our side, making sure we hit our straps and continue successfully down this exciting new path,” said Cousens.

In his new role, Hall will work closely with XTERRA event directors and partners across the EMEA region to build world-class teams and produce successful events that drive growth and brand loyalty.


XTERRA is a global lifestyle brand that champions the outdoor endurance enthusiast in their pursuit of relentless adventure. With over 25 years of rich, off-road history, XTERRA has cultivated a passionate community of like-minded individuals who strive to be the best version of themselves in all aspects of life. XTERRA offers partners a globally diverse community of loyal consumers who connect through sharing experiences; victories, struggles, personal stories, adventures and much more. Learn more at

25 February
XTERRA Wellington Festival
New Zealand
11 March
XTERRA Rotorua Festival
New Zealand
18 March
Musandam, Oman
2 April
XTERRA Australia
Dunsborough, WA
15 April
XTERRA Asia-Pacific Championship
Kenting, Taiwan
22 April
Vouliagmeni, Greece
13 May
XTERRA Weston Park
Shropshire, Great Britian
20 May
XTERRA Portugal
Golega, Portugal
20 May
XTERRA Oak Mountain
Alabama, USA
27 May
XTERRA Lake Garda
Toscolano, Italy
10 June
XTERRA European Championship
Namur, Belgium
11 June
XTERRA Belgium Short Track
Namur, Belgium
2 July
Xonrupt, France
9 July
XTERRA Victoria
British Columbia, Canada
23 July
XTERRA Lake Scanno
L'Aquila, Italy
12 August
Prachatice, Czech Republic
13 August
XTERRA Czech Short Track
Prachatice, Czech Republic
18 August
XTERRA Germany Short Track
Zittau, Germany
19 August
XTERRA Germany
Zittau, Germany
26 August
XTERRA Nouvelle-Aquitaine
Mouliets, France
26 August
XTERRA USA Championship
Avon, Colorada, USA
3 September
XTERRA Dominican Republic
Coson Bay, Dominican Republic
17 September
XTERRA Whistler
British Vancouver, Canada
23 September
XTERRA World Championship
Trentino, Italy
24 September
XTERRA Trentino Short Track
Trentino, Italy
21 October
Moorea, Frech Polynesia


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