Digital Marketing Manager (based in Portland, OR)
XTERRA is an off-road race event and apparel company built around a community of passionate outdoor adventurists and athletes that use the outdoors as their playground. We have the start of a solid core team and we’re looking to add the right player as a Digital Marketing Manager. Someone who likes to work hard, play hard and is passionate about the outdoors.
Overview:
The successful candidate will help develop and lead our content marketing strategy across all XTERRA channels (website/ecommerce, TV, podcast, email and social media). Manage and execute campaigns that are exciting, relevant, and effective for driving brand awareness, traffic and consumer engagement.
What you’ll do every day…
- Build and manage the digital, paid marketing and social content strategy and related calendars
- Develop and execute acquisition and retention strategies to attract new fans/customers and drive engagement with existing customers
- Own the news/blog strategy, ensuring content is relevant to the audience and is SEO friendly, continually optimizing content to increase engagement
- Manage the social media strategy, with a focus on brand awareness and increased engagement
- Execute and own the brand/race/product email strategies
- Report on the performance of all campaigns while providing analysis and recommendations
- Follow best practices while staying current with the latest technologies and trends
What you bring to the table…
- Bachelor’s Degree in Marketing or related field preferred
- 5+ years digital marketing experience (ecommerce experience preferred)
- Experience driving strategic and creative storytelling
- Experience with Google Analytics, Mailchimp, Drupal and Shopify
- Proven experience being innovative, highly analytical, and detail-oriented
- Strong project and time management skills
What will make you successful at XTERRA:
- Sense of urgency and passion for success
- A fast learner and collaborative team player
- Strong planning, organization, and multitasking skills
- Comfortable wearing multiple hats when needed
What we bring to the table…
XTERRA offers a competitive salary, an exciting start-up culture and the opportunity to make an impact. We have a full benefits package including paid time off, paid holidays, medical, dental, vision, life/disability insurance, and a 401K match.
Interested?
To apply, please email: careers [at] xterraglobal.com
Apply if you think you’d bring value to the role, even if you don’t check all the boxes.
