June 11, 2021
One of the world’s leading manufacturers of bike tires has signed on to become the official tire of the XTERRA European Tour and XTERRA Trentino-Dolomiti Paganella ET Cross Triathlon & Duathlon Championships.
“We are ready to start this new journey with XTERRA, a partner with whom we share the same excitement for outdoor adventures,” said Ernesto Garcia Domingo, Vittoria Spa Chief Commercial Officer. “Partnering with XTERRA - the most important off-road triathlon series - will allow the Vittoria brand to get closer to this strategic segment and its enthusiasts.”
Garcia Domingo added that Vittoria’s mission is to allow all cyclists the chance to embrace new adventures and challenges, to reach their personal best on every ride.
“This is what makes the partnership with XTERRA the perfect fit for Vittoria. Additionally, Vittoria offers a complete range of high-performance mountain bike tires, which are in line with the demanding XTERRA trails. Vittoria is the only company using four different compounds in its tyre tread to deliver outstanding performance, grip, and durability,” he said.
As part of the collaboration Vittoria will offer special deals and discounts to XTERRA participants and will award 22 sets of bike tires or tire inserts to the age group men and women posting the fastest bike split in their division at every full-distance off-road triathlon on the XTERRA European Tour. Vittoria will also offer on-site tire assistance at XTERRA Italy - Lake Garda, XTERRA Italy - Lake Scanno, the XTERRA Trentino-Dolomoti Paganella and ET Cross Tri Championships in Molveno, and XTERRA Belgium.
"We are excited to bring on a strong partner like Vittoria in 2021 to help us create bigger and better events and grow our sport, and are happy to share this great benefit with our athletes,” said Konstantinos Koumargialis, XTERRA Europe Marketing Director.
