XTERRA Europe Partners with Elle-Erre

Deal brings high-quality event signage to each stop on the 15-race XTERRA European Tour.

Feb. 12, 2019

(Athens, Greece) – XTERRA Global LLC, owners and producers of the XTERRA European Tour, today announced a partnership with Elle-Erre to support its events with high quality, 100% recyclable and ecofriendly signage material.

"I’m very happy to start our cooperation with XTERRA and be part of this international circuit,” said Elle-Erre CEO, Mr. Gianluca Rota.  “We are proud to work with a brand that matches its passion with sport, just like us.”

As part of its XTERRA partnership, Elle-Erre will provide customized XTERRA flags, banners, and course tape to display at each of the 15 events on the 2019 XTERRA European Tour.

“Our goal is to improve the overall quality of our events and creating a consistent standard for how our events look and feel is a big part of the initiative,” said Konstantinos Koumargialis, the marketing director for the XTERRA European Tour. “Elle-Erre’s range of products are well known for their high quality and innovation and will be a great addition to our on-site activation efforts around the XTERRA European Tour.”

About Elle-Erre
Elle-Erre was founded in 1992 in Italy, and started producing the first TNT banners (woven-nonwoven polyester) in rolls when the product was still virtually unknown. Since then, Elle-Erre has continuously invested in research and development to create new products using high quality materials for the most important international events in cycling, motor cross, skiing, cross- country races, and athletics. Learn more at http://www.elleerre.it/en/company

XTERRA is a sports lifestyle brand that produces authentic race experiences and apparel for the outdoor enthusiast.  In 2019, XTERRA will host off-road triathlon and trail running events in 30+ countries. XTERRA also offers premium, performance apparel and accessories for the trail and beyond. Learn more at xterraplanet.com.