“We’re excited to get Salming fully engaged with our XTERRA Tribe, and I can’t think of a better place to do it overseas than the storied English countryside,” said XTERRA CEO Tom Kiely, who in June announced Salming as the Official Footwear Partner of the XTERRA America Tour & U.S. Championships.
The best amateur and elite XTERRA racers from around the world and across Europe will be competing in the XTERRA European Championship race, the last of 12 majors across the EU that combines a 1.5-kilometer swim with a 30km mountain bike and 10km trail run. There is also a shorter distance Sprint triathlon race on offer (750m swim / 15km bike / 5km trail run) as well as a free family fun run plus 10 and 20-kilometer trail runs.
Salming is a Swedish sporting goods company established in 2008 designing, developing and marketing premium products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden and North American headquarters in Raleigh, NC. In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s are currently located in Gothenburg and Stockholm.