Salming Running & XTERRA Announce Strategic Alliance Agreement
(Honolulu, HI) – XTERRA, producers of the nation’s premier off-road triathlon and trail running series, has named Salming Running the Official Footwear Partner of the XTERRA America Tour and U.S. Championships.
The strategic alliance puts the Swedish running company’s North American division in a prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S.
Tom Kiely, XTERRA CEO stated, "It is sometimes funny how things work. Our good friend, Mark Allen, mentioned to me that he tried the Salming running shoes and they were fantastic. So, I reached out to Tor Swenson, CEO - Salming North America, invited him to consider XTERRA and we somewhat quickly agreed to work together. When I read and learned about Salming, I felt that their culture, commitment to runners, and overall character were very much aligned with XTERRA and we could not be happier with the start of a great relationship, which may eventually extend to XTERRA Europe and beyond."
Swenson commented, "XTERRA is a great brand in trail running and off-road endurance sports and it has a great reputation. With Salming, reputation and commitment are among our highest goals, and that is why we go to great lengths in the areas of research and development, testing, design and production. We are absolutely committed to runners, triathletes and endurance sports and felt that the XTERRA platform is a great fit for our company, especially as we ramp up our activity in North America."
Salming is a Swedish sporting goods company established in 2008 designing, developing and marketing premium products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden and North American headquarters in Raleigh, NC. In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s are currently located in Gothenburg and Stockholm.
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2015 will offer more than 300 XTERRA off-road triathlon and trail running races in 25+ countries worldwide. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com, xterratrailrun.com, xterraeurope.com, and xterraasia.com.