The Business Behind XTERRA
Two of the most influential men in the endurance sports industry – the Voice of Ironman Mike Reilly and XTERRA CEO Tom Kiely - got together recently to talk triathlon for “The Business Behind : Endurance” blog.
The result is an entertaining QnA that revealed some tasty insight into XTERRA’s background.
When Reilly asked Kiely if he had any idea when it all started that he’d end up with more than 300 events around the world, he replied in part “When we first did Aquaterra in 1996, we just thought it would be another one of our local Hawaii events.”
Of course, as time unfolded that “local event” turned into a full-fledged lifestyle, one that was embraced by thousands of athletes in the Western Cape of South Africa and South Island of New Zealand in just the last couple weekends alone.