Greenlayer Named Official XTERRA Apparel Partner for Merchandise and Events
HONOLULU, HI – Greenlayer, a Portland, Oregon-based apparel design and manufacturing company specializing in performance and environmentally conscious materials has reached an agreement with XTERRA, the nation’s premier off-road triathlon and trail running series, to be the Official Apparel Partner for merchandise and events.
The multi-year contract marks a pivotal step for Greenlayer to partner with XTERRA athletes who will wear Greenlayer for training, racing and recovery at more than 165 XTERRA off-road triathlons and trail runs held across the U.S. this year.
"We strive to partner with organizations that value the growth of endurance sports and a healthy active lifestyle, and XTERRA has a history of international success in this arena,” said Greenlayer President Kim Bilancio. “Both brands are synonymous with authenticity, sport, excellence, and performance. We look forward to the XTERRA Partnership and outfitting the athletes as they prepare to race and experience XTERRA events around the world.”
Greenlayer has developed an exclusive line of XTERRA licensed apparel that is launching in March of 2014. This strategic alignment will further Greenlayer’s goal achieving an international presence of leadership in the performance apparel category. In 2014, Greenlayer will continue to develop and promote superior athletic apparel with a lower environmental impact, without sacrificing the high performance requirements of the athlete.
“We’re excited to partner with Greenlayer to provide excellent event shirts for our XTERRA Tribe,” said XTERRA President Janet Clark. “We know that an XTERRA race shirt lives a long life far beyond race weekend, and quality, function, and style are all important features. Greenlayer has us covered.”
Official XTERRA branded apparel will be available from Greenlayer’s Twilight, Evolution, and Banff lines. With features ranging from recycled material, Ultraviolet Protection Factor (UPF), moisture transfer technology, and reflective elements, apparel is guaranteed to be well-suited for a variety of environments, and will keep athletes comfortable and dry.
Founded in Portland, OR, Greenlayer outfits the largest athletic races in the country with performance apparel. Greenlayer is a brand that celebrates fitness, vitality, and sport. Whether you are an elite athlete or weekend warrior, Greenlayer makes exceptional sports apparel that is engineered for all day comfort and maximum performance. At Greenlayer we believe that sport and fitness improves the lives of people for the better, and our apparel is developed to motivate you to get out the door to spread this passion and energy. Learn more at www.greenlayersports.com.
Greenlayer Media Contact:
Brady Kennedy, Marketing Coordinator
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2014 will offer more than 300 XTERRA off-road triathlon and trail running races in 20+ countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more atwww.xterraplanet.com and www.xterratrailrun.com.
XTERRA Media Contact:
Trey Garman, Vice President