XTERRA England Secures TV Distribution

May. 17, 2013

The XTERRA England Championship triathlon, held in Cranleigh, Surrey, on 7-8 September will be televised across mainstream UK TV station Channel 4, and Sky Sports & Eurosport. The one-hour highlights package will incorporate the entire weekend of off-road fun, including the XTERRA England Championship race, Try-a-Tri X-triathlon, 6-hour endurance mountain bike race and the open water lake swim races.

England Lake“We are really excited that Channel 4 will be filming XTERRA England and our festival of off-road fun. It demonstrates the prestige of the event and it is the biggest off-road triathlon event in this country,” said Race Director Mark Davis.

XTERRA England is set in the stunning grounds of the Vachery Estate, Surrey, in an ‘Area of Outstanding Beauty’. Age-groupers and elite triathletes will compete over the 1.5K spring-fed lake swim, before taking on the 30K mountain bike course through the untouched Vachery Estate, before hitting the trail runs in the surrounding private woodlands.

There will be great drama on the day as the elite racers battle for the XTERRA England title (the European series finale), whilst the best amateurs will be racing for world championship qualification at the subsequent XTERRA World Championships in Maui, Hawaii on 27 October 2013.

So far, confirmed to race are former XTERRA World Champion Nico Lebrun, two-time XTERRA Asia-Pacific Triple Crown Champion Ben Allen, local-resident and the most successful XTERRA Champion in British history, Sam Gardner, and also international athlete Jacqui Slack.

Behind the fast-racers are hundreds of amateur triathletes of all shapes and sizes ready to take on the fun yet challenging XTERRA course.

Pro-triathlete and a favorite for the win, Australia’s Ben Allen said “The variety that XTERRA offers is amazing. You get a beautiful swim, an ever changing environment and the turns and obstacles are great. The pristine, untouched run is very unique to XTERRA.

“My top tip for someone is to come in to XTERRA England with an open mind, looking forward to the challenge and enjoy the atmosphere and cool vibe.”

The XTERRA England weekend festival will be filmed by Dream Team Television on behalf of Channel 4. The 1-hour highlights program will be screened soon after on the Sunday morning and the following Tuesday. There will be regular repeats on associated channels including 4+1, 4oD and 4Music.

The program will also be repeated throughout the year on the Sky Sports network and also Eurosport – up to 40 times throughout the year. As a result, the event will be exposed to millions of sports fans and will introduce XTERRA England to a wide audience.