XTERRA Partners with Bump Network to Create "XTERRA Live More" Membership Program

By XTERRA
Apr. 23, 2013

Honolulu, HI - XTERRA, the nation's premier off-road triathlon and trail running series, has chosen Bump-Network, Inc., the company providing revolutionary Software-as-a-Service data, registration, transaction, and membership management technology, to create the XTERRA Live More membership program.

The program is designed for lifestyle sports enthusiasts and will feature special benefits and preferences on items XTERRA athletes already use or wish to obtain, from equipment, gear, and nutritional products to travel perks, movie tickets, and accommodations.

"From our inception, XTERRA has always been about providing athletes with the greatest personal experience possible as they challenged themselves to reach their performance dreams," said XTERRA CEO Tom Kiely.  "Now, we are expanding that experience into the rest of their lives with the introduction of the Live More card."

Member benefits and privileges include $25 off selected XTERRA regional triathlon and trail running races, a VIP check-in area, and automatic entrance into a lottery to win a spot into the prestigious XTERRA World Championship race.

"The benefits we've orchestrated here not only fit an athlete's XTERRA lifestyle, but the rest of their life as well," said Archie J. Thornton, President and CEO of The Thornton Works, Inc., who assisted in forging the partnership between XTERRA and the Bump-Network.

Live More CardXTERRA Sponsors have embraced the Live More Card by providing a wide range of offerings uniquely tailored to those in the membership program.  These will accompany Bump-Network's established benefits in Entertainment, Gifts, Personal Health, Travel and more.

Specific examples include a 60% off offer from XTERRA Wetsuits, 25% off Rudy Project glasses and helmets, 40% off XX2i optics, 45% off XTERRA's new stand-up paddle board, 25% off Lock Laces, 10% off LifeProof products, and many more.  Potential savings on products and services total more than $800, and new offers will be continually added.

Members will also be automatically entered to win quarterly Hawaii travel prize giveaways.

"Our Bump-Network technology platform allows us to help XTERRA provide a richer customer experience," said Bill Rennie, CMO of BUMP-Network, Inc. "We recruit companies like Enterprise Rent-a-Car, XTERRA Wetsuits, XTERRA Boards, Outrigger Hotels, Rudy Project, XX2i and many others to provide benefits and privileges to members that are tailored to support their lifestyles. We offer members added value that is not available on the open market."

Charter members - those that join in the first 30 days - receive $15 off the annual membership dues of $50, a value that likely will be realized in a member's first visit to its online community.

Also of note, the program is not just for XTERRA athletes, as anyone and everyone can sign up for a membership to receive the benefits.
Learn more & join at www.livemorecard.com.

About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2013 will produce more than 300 XTERRA off-road triathlon and trail running races in 18 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy's and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more atwww.xterraplanet.com and www.xterratrailrun.com.

XTERRA Contact: Janet Clark, President
Phone: 808-792-2612 // Email: jclark@xterraplanet.com

About Bump-Network, Inc.
Bump-Network offers powerful, easy-to-use software for managing any organization's membership from sign up to redemption. They integrate seamlessly into any existing Web site, offering a platform that allows a business or organization the ability to generate and enhance revenue from its members through additional benefits offerings and data management. Information on Bump-Network can be found at www.Bump-Network.com.

Bump-Network Contact: Bill Rennie, CMO
Phone: 619-823-2010//Email: bill.rennie@bump-network.com

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