XTERRA Expands into Stand Up Paddleboarding with XTERRA Boards
Honolulu, HI – XTERRA, the nation’s premier off-road triathlon and trail running series, expands further into endurance adventure sports with its recent licensing of stand up paddleboards.
XTERRA BOARDS is the manufacturer and distributor of stand up paddleboards designed for the ocean, lakes and rivers. Inspired by the excitement and thrill of the popular XTERRA races, XTERRA BOARDS has developed an inflatable stand up paddleboard that will lead the industry in quality in the stand up paddleboard market, the fastest growing water sport in the United States.
“As the creator and producer of the world’s most popular off-road multisport racing series, we have captured the attention of a loyal and enthusiastic global outdoors adventure demographic,” said Tom Kiely, CEO, TEAM Unlimited/XTERRA.
“We are committed to ensuring that training and leisure activities for all our athletes and their family is available in and out of the water. As such, XTERRA will soon have stand up paddleboards at all its events.”
“XTERRA BOARDS will bring the exhilaration of XTERRA style and adventure mentality into the water,” said Glynn Turquand, President of XTERRA Boards. “It’s a rare opportunity that an established brand can enter this fast-growing water sport so quickly.”
In addition to joining the XTERRA family, XTERRA leads the water sports world with partners including XTERRA races (largest off-road multisport event series in the world), XTERRA WETSUITS (largest triathlon wetsuit company in the world), and now XTERRA BOARDS. These companies, and other important partners, are part of the recently launched “XTERRA LIVE MORE” membership program.
About XTERRA BOARDS
XTERRA BOARDS (www.xterraboards.com) is based in San Diego, California, and was born from a family's love of the water, swimming, stand up paddleboarding, and adventures. We have been stand up paddleboarding since the 1970s, and enjoyed water sports all over the world. We are constantly testing our boards and our competitors' boards. We borrow what they are doing right, avoid what they are doing wrong, and innovate where necessary. Whether you are a beginner, intermediate or advanced, our package is ideal for just getting out on the water with no excuses.