Decade of Comfort - Zorrel Renews Partnership
Zorrel International Inc., manufacturers of state-of-the-art “performance wear for anywhere,” reached a two-year agreement with XTERRA, the nation’s premier off-road triathlon and trail running series, to be a Participating Sponsor and the Official T-Shirt of all 2013 and 2014 XTERRA Championship events, marketing, and media in the U.S.
The deal extends the relationship between XTERRA and Zorrel to 10 years, dating back to their initial agreement in 2005.
“There’s a big difference between your typical tee and what Zorrel produces using their Dri-Balance Moisture Transport Technology,” said XTERRA President Janet Clark. “It’s about quality, durability, and comfort. Our athletes and staff are still wearing our Zorrel event shirts from 2005 and they’ve gotten better every year since!”
The added value of offering quality apparel to competitors that they’ll wear more often and for a longer period of time also means event sponsors get more mileage out of their logo visibility and connection with the event.
“You’d be amazed at how often and how long our athletes wear these shirts around town, on rides and runs, and at the gym. Its perpetual contact for us and our sponsors, and really the most visual touch point we have throughout the course of the year,” said Clark.
New in 2013, competitors at XTERRA’s U.S. Championship events will receive Zorrel’s Syntrel™ Z1050 Training tees – 100% microfiber polyester, 4.2 ounce, Silky Hand Feel shirts with covered stitched seams and Syntrel Extreme Moisture Transport Technology – available in both men’s and women’s cut.
“We’re excited to continue our long-standing relationship with XTERRA,” said Sean Mahoney, Vice President of Zorrel International, Inc. “It’s been rewarding to see the XTERRA Series grow over this past decade in the same way we have by refining our cutting edge moisture transport technology.”
About Zorrel International Inc.
Zorrel is headquartered near Kansas City, MO and is a global supplier of technical and lifestyle apparel designed for events, coporate apparel, uniform and retail. Zorrel provides its technical and lifestyle apparel utilizing exclusive fabric technologies of Dri-Balance™, Syntrel™, tri-reg™ and Technicore™. Because of the technical value of Zorrel’s performance tees, its tees have been selected by event directors around the world for participation giveaways, and are always a favorite of the athletes since 2005.