XTERRA SoCal Series Wins Award
Competitor Magazine has tallied the votes for its "Best of 2012" awards, and the XTERRA SoCal Trail Run Series is the winner for "Best Post-Race Brunch/Party" for the Pacific West Region.
XTERRA SoCal Series director Brennan Lindner has turned the post-race festivities into an event that gives runners reason to finish the race and get to the party.
Dos Equis beer joined the SoCal Series as a sponsor in 2012, and provided free beer for runners of legal drinking age after each race. The breakfast spread usually included breakfast tacos, breakfast bagels, assorted fruits, pastries, and a Gourmet Coffee truck.
What's more, a Kids Zone was set up at each event to provide activities for children, and a rock wall was also available for kids to climb.
"Love the post-race festivities … it's a tradition that all of us look forward to, and the newly added beer is icing on the cake!" said Patrick Clark, winner of the last XTERRA SoCal Series race. "I also must add that we loved the kids area set up at the Malibu Creek race. It was a great addition that kept the family happy."