PowerBar, a leader in the world of sports nutrition, has been named the exclusive energy bar and gel of XTERRA, the nation’s premier off-road triathlon and trail running series.
As a Participating Sponsor of all 2012 XTERRA events, marketing, and media in the U.S., PowerBar will serve as the official nutrition partner for the sport and its athletes via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S.
“PowerBar has a history of excellence in the sports nutrition field and we are excited they have chosen to support XTERRA,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “This relationship will provide the highest-quality products in the industry to XTERRA athletes, which will help take their performance to the next level.”
PowerBar provides today’s endurance athletes with a range of products and training tools to help fuel optimum performance. Backed by decades of sports nutrition science and the direct input of world class athletes, PowerBar products are specifically designed to help athletes get the most out of all phases of training and competition.
The partnership directly supports XTERRA athletes, as PowerBar products will be provided on course at all XTERRA events and in athlete packets. XTERRA endurance athletes, their family and friends can also benefit from the sponsorship via a direct online connection to expert nutrition resources at www.PowerBar.com.
“XTERRA events attract some of the top known endurance athletes in the world as well as those who simply love the outdoors and the personal challenge of taking on an XTERRA race,” said PowerBar Sports Marketing Manager David Paterson. “It was a natural fit to officially team up with their multisport series this year, and we’ll proudly support all XTERRA competitors with sports nutrition products and tools to help fuel top performance.”