BlackMountainGroup

Brown has Sights Set on Another Record at Black Mountain Trail Run

With the XTERRA SoCal Trail Run series having only two races left, Black Mountain is going to be an exciting race this weekend.

“It’s our most urban XTERRA in the SoCal series with a wide range of terrain, from grassy inclines to cinder trails, and even some creek crossings,” said Black Mountain’s Race Director, Daniel Weissauer. “It looks like it’s going to be good racing weather with a high in the 70’s and partly cloudy.”

Darren Brown has dominated the past three races in the SoCal series and is planning on continuing his reign while in San Diego. According to the Weissauer he’s been destroying course records and said not to be surprised if you see Brown in the front again.

For the females, there are three women battling it out for the age group points for the 35-39 division. Mary Colburn is leading and has won every race she has participated in but only has a slim six point lead over Tina Weissauer. Maggie Shearer from Newbury Park is currently in third and is a strong competitor that still has an opportunity to win the division. We will need to stay tuned through May to determine who becomes a division winner and receives a free invitation to the Paul Mitchell XTERRA Trail Run National Championship in Snowbasin, Ogden, Utah, in September.

Series Schedule

09/20/2014 XTERRA Aliso Canyon Trail 8/15km

10/12/2014 XTERRA Point Mugu Trail Run 11/18km

11/27/2014 XTERRA Topanga Turkey Trot Trail Run 5/10/15km

02/01/2015 XTERRA Mission Gorge Trail Run 5/15km

02/22/2015 XTERRA Crystal Cove Trail Run 6/15km

03/22/2015 XTERRA Boney Mountain Trail Run 6/21km

04/12/2015 XTERRA Black Mountain Trail Run 6/16km

5/16/2015 XTERRA Malibu Creek Trail Run 6/22km

2015 SoCal Series Standings

Cheyenne Mountain

Colorado Series Returns to Action at Cheyenne Mountain

After a six month wait, XTERRA Colorado Trail Run Series has returned with its next race in the series. XTERRA Cheyenne Mountain Trail Run will take place this weekend on April 12, 2015, in Colorado Springs, Colorado.

XTERRA Cheyenne Mountain will consist of three different courses. There will be a 24-kilometer race that contestants will be eligible to be rewarded points for the Colorado series, a 12-kilometer race and a 5-kilometer race.

Runners will run in Cheyenne Mountain State Park and experience running at 7,200 feet above sea level. Race Director, Victoria Seahorn said, “The course looks great… the forecast is perfect running weather. With a high of 69 and a low of 39 degrees with clear skies.”

What makes this event even more special is the Colorado Trail Run Series partnering with Colorado Young Leaders. Colorado Young Leaders was founded by Nicole Mahobian, a three-time consecutive winner of XTERRA Marathon of Trail Races Half Marathon. Colorado Young Leaders look for opportunities to provide meaningful service and all of the volunteers at the Colorado Trail Run Series will be teenagers from the organization. You can find more information on the organization at http://www.coloradoyoungleaders.org/

Series Schedule

10/12/14 XTERRA Marathon of Trail Races 42/21/5km

04/12/15 XTERRA Mountain Trail Run 24/12/5km

06/06/15 XTERRA Turkey Track Trail Run 42/21km

07/19/15 XTERRA Beaver Creek Trail Run 21/10/5km

2015 Colorado Series Points Standings

Trailhead

For Trailheads, by a Trailhead

Lisa Jhung, one of the original racers at the inaugural XTERRA World Championship in Maui back in 1996, turned her passion for multisport into a career as a journalist covering the industry for the last two decades. Last week she set a PR of sorts, publishing her first book about the sport she loves the most – trail running.

Trailhead CoverWe caught up with her to talk about her new book, Trailhead

XTERRA: Congrats Lisa, thousands of articles but first book, right?
Lisa Jhung: Yes! Thousands (maybe hundreds) of articles, but this is my first book.

XT: When did the love for trail start?
LJ: I fell in love with running on the beach and on the bluff trails of Del Mar (San Diego), CA, toward the end of high school, and then all around campus at U.C. Santa Barbara. I was a volleyball team walk-on. I started running on the beach in Del Mar to train for the timed mile we had to do at try outs. When I quit late in my freshman year, I really got into running. After college, I lived in—and ran trails around—San Francisco, Mill Valley, Tahoe, and now Boulder.  I sometimes ran on roads, but have always opted for sand, dirt, grass, snow. I’m an XTERRA gal, after all. :)”

XT: What was your favorite part of writing the book?
LJ: Since the book is illustrated, I loved the creative process of thinking visually and coming up with conceptual/fun ways to get a point across. I’d write, draw, doodle, write…And I’d go on runs to mull over chapters, paragraphs, illustrations or whatever. A few miles on a trail always helps me make decisions and clear my mind.

XT: What was the hardest part of writing the book?
LJ: The hardest part about writing the book is dedicating the time. I wrote it all in about a year, but was freelancing for magazines—juggling shoe reviews, profiles, etc.—with deadlines the whole time. And I have two little boys, so life is busy even when I’m not working on a book!

XT: Tell us again how you got to Maui in ‘96 for the first XTERRA (AquaTerra) and what you remember from that race.
LJ: I saw the Aquaterra advertised in the back of a magazine (Competitor, I think) after a run in Marin one day. I was just out of college, and an Olympic-distance road triathlete at the time. It sounded like a good excuse to go to Hawaii, so I roped in a college roommate and we made the trip together. I bought my first mountain bike shorts when I got to Maui, and raced on a steel frame, no-shock clunker. I ate it pretty hard (still have the scars) on the first descent … twice. I had to ride to get to the next aid station, and then thought, “What else am I going to do today? Might as well make it through this course.” I chucked my bike into the TA and have never been happier to head out of T2 on foot!”

XT: Are you coming back for the 20th edition on November 1?
LJ: I hope to come back for the 20th. My mountain biking hasn’t gotten a whole lot better, but I’d love to return to the XTERRA family and celebrate continuing to love the off-road world.

From the preview…

Trailhead is a witty, fun guide to all things trail running. Veteran trail runner, triathlete, and adventure racer Lisa Jhung offers this illustrated pocket guide to all runners curious about running off road or wanting to run farther into the backcountry. She offers authoritative advice on everything from how to find good trails to run, how to choose the best shoes and clothing, how to carry enough water, and how to stay safe from wildlife and weather.”

Order yours at http://www.velopress.com/books/trailhead/
Follow Lisa here: https://www.facebook.com/TrailheadBook?fref=ts

powertothetower

Test of Endurance at Tennessee’s XTERRA Power to the Tower

XTERRA Power to the Tower Trail Run will be the second race of the Tennessee Point Series and will consists of a half marathon and a 50k trail run on April 4th.

The event will take place on the east side of Tennessee in Kingsport’s very own Bays Mountain Park. Athletes will run a single track course that runs through the mountain of the 3,550-acre nature preserve. Participants will experience over 6,000 total feet of elevation changes.

The XTERRA Power to the Tower Trial run is the longest race in the Tennessee Series and will test each athlete’s limits during the 50k trail run.

Power to the Tower is an official XTERRA Trail Run where the top finishers will be rewarded points for the Tennessee series.

After this race, the Tennessee series will be halfway over with only two more races where racers will have an opportunity to gain points to become a series champion and receive a free invitation to the Paul Mitchell XTERRA Trail Run National Championship in Snowbasin, Ogden, Utah, in September.

For more information visit xterraplanet.com

Series Schedule

December 6, 2014 XTERRA Rocky Top Trail Run 10/21km

April 4, 2015 Power to the Tower Trail Run 8/21/50km

June 6, 2015 XTERRA Knoxville Trail Run 4/21km

August 5, 2015 XTERRA Bays Blaze Trail Run 15km

2015 Tennessee Series Standings

Ultimate Trail Running Tour

The Ultimate Trail Running Tour

Mix four days of half-marathon distance trail running with an immersive African cultural experience and you get the 2nd annual MOSI-OA-TUNYA Victoria Falls Trail Tour.

“Our partners Patrizio Bogni and Rosella Stramare have organized a dream tour for trail runners,” said XTERRA managing director Dave Nicholas. “The itinerary is amazing and provides a true once-in-a-lifetime type of experience.”

It all starts August 12 in Livingstone, a small tourist town in Zambia named after the famous British explorer David Livingstone who was the first European to explore the area.

“The first impression is one of sheer awe, as you see and feel the world’s longest sheet of falling water at Victoria Falls, one of the world’s most famous waterfalls. Victoria Falls is double that of Niagara Falls: they extend for 1700 m from Zambia to Zimbabwe,” said Bogni, who has years of experience running trail tours in Africa. “It’s an incredible environment, and a very secure and safe place.”

The first day’s race is 23-kilometers through the Zambian wild, starting and finishing in the traditional Simonga Village. After, runners are offered the chance for Lion and Elephant encounters.

Day two is 15km through Zambezi canyon followed by a grilled lunch along the Zambezi River, then some rafting. On day three the 21km stage rolls along the river and through traditional, remote villages, and afternoon touring could include a microlight Falls tour. The fourth and final race is 19km cuts through the Batoka gorges to Taita Falcon Lodge, then through the bush to Mukuni Village where the chief of all the local tribes resides.

“The MOSI-OA-TUNYA Trail will allow the participants not only to run or walk but also to have very special experiences: rafting, bungee Jumping, walking safaris, helicopter or deltaplane flights,” explained Bogni. “The last day is dedicated to a Botswana Chobe park safari, one of the most interesting parks in Africa to see the Big Fives! This Trail is a real African experience: you will be back with the dream of African spaces, African people, culture, traditions and of Safari!”

To learn more visit http://www.runandtravel.it/

The Green Takeover

XTERRA Joins Paul Mitchell® in The Green Takeover

Honolulu, HI – In an effort to plant 500,000 trees by the end of 2016 as part of its “Tea Tree The Green Takeover” campaign, John Paul Mitchell Systems will plant 30,000 trees with its partner Reforest’Action on behalf of every XTERRA triathlete and trail runner taking part in the XTERRA America Tour this season, and create opportunities for thousands more in the XTERRA community to get involved.

“The Live More lifestyle that XTERRA embodies, and the fundamental belief in taking care of the environment are important to us, and I know it’s important to XTERRA athletes,” said Julie Solwold, the Vice President of Global Sports and Events for John Paul Mitchell Systems.

On Earth Day, April 22, 2015, Paul Mitchell and Reforest’Action will start planting thirty-thousand trees in Peru on behalf of all U.S. XTERRA athletes, and Paul Mitchell is inviting all XTERRA athletes, race directors, families, and friends to plant an additional free tree by using the code XTERRAME at http://xterra.co/PMreforest.

Join The Green Takeover conversation online.  Spread the word about Paul Mitchell’s mission and your contribution by posting our Green Takeover graphic, or upload your own image with the hashtag #GreenTakeover and don’t forget to tag @PaulMitchellUS.

“The XTERRA Tribe cares about nature and preserving it, and preventing global warming and deforestation,” said Janet Clark, XTERRA President.  “I think we’re all very lucky to have Paul Mitchell in our corner, activating for our environment and that of future generations.”

Paul Mitchell’s eco-inspired Tea Tree brand has long supported healthy forests, and for the second straight year in conjunction with Reforest’Action – a Paris-based environmental organization that plants trees worldwide to reforest areas in need –will plant Maya Nut trees in San Martin Province, Peru.

Located in the upper part of the Peruvian Amazon rainforest, San Martin Province is being deforested due to logging, mining, agriculture and an influx of settlers. While tropical forests like these only take up 6% of the world’s surface, they house an enormous volume of plant and animal life—approximately one half to three-quarters.

The Tea Tree Green Takover program will also serve to sequester more than 85,000 tons of CO2 during the trees’ lifetime, support rainforest conservation, benefit local communities through better health and nutrition, and protect soil from depletion and erosion caused by deforestation.

Paul Mitchell is the longest-tenured sponsor in the history of XTERRA, with the relationship dating back more than 20 years.  The 2015-2016 Paul Mitchell XTERRA Trail Run Series will feature more than 100 runs in 20+ states across the U.S. ranging from 5 kilometers to 50 kilometers.  Paul Mitchell is also a presenting sponsor of the 2015 XTERRA America Tour, Asia-Pacific, and World Championships.

About John Paul Mitchell Systems
John Paul Mitchell Systems®, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for over 30 years. The company currently produces over 150 professional and consumer products (including the brands Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, and Neuro™ Tools) that have won over 45 beauty awards. John Paul Mitchell Systems products are sold through distributors to over 100,000 hair salons in North America, and internationally, to thousands of hair salons in 84 countries.  John Paul Mitchell Systems offers complementary education to stylists through a national network of over 1,000 educators, and Paul Mitchell Schools trains over 10,000 future professionals in over 100 locations nationwide. John Paul Mitchell Systems does not test its products on animals, nor has it ever done so. In accordance with CEO John Paul DeJoria’s motto, “Success unshared is failure,” The company has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. For more information, please see our website http://www.paulmitchell.com or visit us on Facebook, YouTube and Twitter.  For more information about Paul Mitchell® Tea Tree, please contact Lindsey Provost at 310.248.3888 or visit PaulMitchell.com.

About Reforest’Action

Among the leading reforestation organizations in the world, Reforest’Action is a social business that enables companies to concretely act in favour of the environment thanks to an unequalled model. On reforestaction.com, a unique web platform, companies, their colleagues and clients plant trees in Senegal, Peru, India, Guatemala or France. They measure the social and environmental benefits and share this experience on the social media. Since its creation in 2010, Reforest’Action has planted more than 460,000 trees and generated a positive impact on the livelihood of more than 10 000 people. For more information, please see our website, http://www.reforestaction.com.

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2015 will offer more than 300 XTERRA off-road triathlon and trail running races in 30+ countries worldwide. In addition, TEAM TV has produced more than 350 adventure television shows since 1990.  View samples at www.xterra.tv, and learn more at xterraplanet.com, xterratrailrun.com, and xterraasiapacific.com.

XTERRA Resorts Collection

Introducing the XTERRA Resorts Collection

Honolulu, HI – TEAM Unlimited LLC, owners of the XTERRA World Tour, announced a new travel related initiative today aimed at the active lifestyle sports target market. The XTERRA Resorts Collection is a marketing membership consortium for resorts destinations and properties that feature the activities, facilities, adventure and services attractive to active lifestyle travelers.

Tom Kiely, TEAM Unlimited CEO, said “One of the things we have learned about XTERRA participants is their love of travel and ‘active travel’ and that is a key element to our endurance sports events because every course and every experience is different. Beyond that, this group has a high inclination to travel any number of times each year, and they actively search for destination resorts which offer an array of activities such as fitness, hiking, biking, skiing, surfing, adventure and more. This target market generates an annual economic impact of $600 billion just in the U.S., and it continues to grow. Therefore, we have created a membership marketing platform for destination resorts and properties that appeal to this active travel group.”

The XTERRA Resorts Collection is supported by a major marketing campaign featuring national television, digital / social network marketing, PR / communications, advertising, and event promotions. The www.XTERRAResorts.com URL will be the portal through which travelers will find information, promotions, and descriptions of the benefits and activities of destination resorts and properties. Key points of the XTERRA Resorts plan:

  • Member destinations will be invited to join based upon the sports/recreation activities, facilities, and services they offer in or nearby their respective resort area.
  • Member destinations must demonstrate a commitment to this active lifestyle traveler demographic target market
  • The initial marketing launch of XTERRA Resorts will be a $3 million campaign of national television, events, digital media, social networking and marketing communications.

“I have seen an array of travel related membership marketing programs and the concept is a very viable part of the promotion of hotels and resorts,” said George Ramirez, the President of Partnerships Unlimited, a tourism-focused consulting company.  “The XTERRA Resorts plan goes one step further because it specifically targets travelers that desire sports related/recreation activities and adventure as a key part of the vacation experience. This demographic group is highly valued by destinations, resorts, and properties.”

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2015 will offer more than 300 XTERRA off-road triathlon and trail running races in 25+ countries worldwide. In addition, TEAM TV has produced more than 300 adventure television shows since 1990.  View samples at www.xterraresorts.comwww.xterra.tv, and learn more at xterraplanet.com, xterratrailrun.com, and xterraasiapacific.com.

Tom Kiely

The Business Behind XTERRA

Two of the most influential men in the endurance sports industry – the Voice of Ironman Mike Reilly and XTERRA CEO Tom Kiely – got together recently to talk triathlon for “The Business Behind : Endurance” blog.

The result is an entertaining QnA that revealed some tasty insight into XTERRA’s background.

When Reilly asked Kiely if he had any idea when it all started that he’d end up with more than 300 events around the world, he replied in part “When we first did Aquaterra in 1996, we just thought it would be another one of our local Hawaii events.”

Of course, as time unfolded that “local event” turned into a full-fledged lifestyle, one that was embraced by thousands of athletes in the Western Cape of South Africa and South Island of New Zealand in just the last couple weekends alone.

Read the full interview here.

Lake Las Vegas Trail Runs

XTERRA Lake Las Vegas Trail Runs

A strong run and a little bit of luck can go a long way in Las Vegas. On April 26, it could help runners in the XTERRA Lake Las Vegas 21K Trail Run get to Hawaii.

Every age-group winner in the XTERRA Lake Las Vegas 21K Trail Run on April 26 will earn a free entry to the XTERRA Trail Run World Championship at Kualoa Ranch, Hawaii, in December.

The XTERRA Lake Las Vegas Trail Runs will take place on a desert course just outside The Westin Lake Las Vegas Resort and Spa, which is 17 miles off the famous Las Vegas Strip. The event is open to runners of all ages and skill levels.  There are three courses to accommodate the various levels of runners – a 21-kilometer long course, as well as a 10K and 5K.

The 21K course at Lake Las Vegas has drawn positive reviews from past runners for its unique terrain and breathtaking views.

The combination of hard-packed sand, loose rocks of various sizes, and a lack of forestation has led some runners to describe it as “like running on the moon.”

The runs will be held the day after the XTERRA West Championship off-road triathlon, giving XTERRA families a great opportunity to make it a “Live More” weekend.

Registration for all three distances of the event is open at www.xterralakelasvegas.com.