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Luck Stone Crushing it in Richmond

Well beyond their financial contributions as a presenting sponsor, the Luck Stone Corporation has truly embraced the “Live More” spirit of XTERRA and is going all out to make next weekend's East Championship weekend in Richmond the best ever.

To leverage their participation in XTERRA, Luck Stone rallied the entire company (and community!) to play a role and join in the action to “CRUSH IT” at some level.  Here’s a look at a few of the initiatives they put in place to make Richmond THE place to be on June 11-12:

• Luck Stone has more than 60 volunteers lined up for the weekend, and another two dozen employees are actually racing in the events, including Charles (Charlie) Luck, IV, the CEO and President of Luck Companies, and his son Richard.
• They've coordinated a fundraising effort for The Friends of James River Park - an all-volunteer organization whose mission is to provide an ongoing source of citizen support for the conservation, enhancement, and enjoyment of the 550-acre James River Park System and its natural and historic environments. To encourage donations Luck Stone has set up two raffle competitions and solicited tons of prizes from local businesses highlighted by a Specialized Rockhopper Expert 29er mountain bike donated by 3Sports valued at $2,000. They are also awarding an iPad, four $250 Seal Team Basic Fitness Class packages, and tons of restaurant gift cards and other prizes.
• They are setting up trainer bikes in front of big TV screens showing real Richmond XTERRA?course footage taken from a helmet camera so even non-competitors can get a feel for what it's like to ride the epic James River Park System trails.
• They made incredible hand-crafted Luck Stone trophies weighing in at more than 10 pounds a piece for the top five men and women.
• They've embraced the XTERRA Kids Zone so the little ones could have some fun too, arranging for a wide variety of activities including a climbing wall, fitness challenge, tug-o-war, cargo net, balance beam, plus running and biking races. All free!
• They recruited the Goochland High School robotics team to come down and show off their competition robot.
• They are bringing down their Loader Simulator, the same simulator they train associates working in a quarry pit with, so spectators and competitors alike can have some big kid fun!
• They coordinated a Luck Stone trail clean-up along the James River.

"This is a milestone in our efforts to support our city and to positively impact the lives of the people within the community where our company began," said Bob Grauer, Senior Vice President of Luck Stone. "It is our hope that this will be the first step in connecting with a new generation of athletes and outdoor enthusiasts, while reaffirming our commitment to the environment and the Greater Richmond community. We're proud to be the presenting sponsor of XTERRA which plays such a vital role in the local economy."