Press and Media Center

XTERRA Partners with Trail Runner Magazine

Trail Runner magazine, the country’s only magazine dedicated to the off-road running community, has been named the official print publication of the XTERRA Trail Run Series.

As part of the three-year agreement, Trail Runner will provide promotional support for the XTERRA Trail Run Series in exchange for integrated marketing opportunities and a visual presence at XTERRA trail running championship events.

“We’re delighted to connect our brands and mutually support the sport of trail running,” said Cynthia Bruggeman, the associate publisher of Trail Runner magazine. “We share the same passion and focus, which is encouraging runners of all ages and skill levels to engage in a healthy, active, outdoor lifestyle.”

XTERRA started a stand-alone Trail Run Series to complement its off-road triathlon “XTERRA America Tour” in 2005 and have since grown into a 55-race nationwide circuit. The Series culminates at the XTERRA National Championship half-marathon in Bend, Oregon, on September 18, followed by the XTERRA World Championship half-marathon at Kualoa Ranch on the Hawaiian island of Oahu on December 5.

“Bringing Trail Runner into the XTERRA family is a big win for us and our athletes,” said Emily McIlvaine, the XTERRA Trail Run Series manager.  “Trail Runner reaches our core market and together we’ll be able to create a bigger footprint for our ‘Live More’ philosophy.”

About Trail Runner Magazine
Big Stone Publishing produces Trail Runner magazine, the authority on off-road running. Trail Runner magazine inspires and informs with accurate, intelligent and in-depth writing and compelling photography. Written by trail runners (our staff has logged races and runs from 5K to 200-plus miles) for trail runners, we are the voice of the sport, and beginners and veterans alike depend on our well-researched articles. For more information visit www.trailrunnermag.com.

About the XTERRA Trail Run Series
TEAM Unlimited, a Hawaii-based television events and marketing company, owns and produces the XTERRA Trail Run Series.  In 2010 there are 66 races in eight countries, including 55 events in 16 states across the U.S.  The America circuit is comprised of 13 regional series, each hosting 3-to-7 races where runners compete and accumulate points towards their regional championship. Race distances range from 5km fun runs to full-blown trail marathons, while the featured distance is the 21km half-marathon. More at www.xterratrailrun.com.