Press and Media Center

Rodale Named Official Media Partner of XTERRA

HONOLULU, HI (November 30, 2006) – Rodale Inc, the authoritative source for trusted content in health and wellness worldwide with magazine properties including Men's Health, Women's Health, Runner’s World, Bicycling and Mountain Bike, and TEAM Unlimited, owners of the XTERRA brand, today announced an exclusive agreement that will make Rodale the official media partner of the XTERRA USA Championship Series, the XTERRA World Championship, and the XTERRA Trail Run Series.

As part of the agreement Rodale will provide in-kind advertising for XTERRA Race, XTERRA TV, and XTERRA Gear properties in exchange for on-course and on-site visual presence and integrated marketing opportunities for Rodale publications at XTERRA events.  Rodale will also be recognized in XTERRA advertising, athlete communication bulletins, sponsor relations’ functions, and will have naming rights to one of the XTERRA event functions, such as “The Rodale Athlete Recovery Tent”, “Rodale VIP Viewing Area.”

“Bringing Rodale into the XTERRA family is a big win for us and our athletes,” said TEAM Unlimited President Janet Clark.  “As the leader in health-related, cycling and running publications, Rodale reaches our core market of adults that lead active, outdoor lifestyles and together we’ll be able to create a bigger footprint for XTERRA’s “Live More” philosophy.”

“We’re delighted to become part of the XTERRA community as the official media partner of XTERRA’s race series.  At Rodale, we encourage our readers to live active, healthy lifestyles, and XTERRA’s adventure races are exciting displays of those dedicated to embodying the company’s mission,” said Bouker Pool, Sports Marketing Director, Rodale.

The agreement positions Rodale as the official media partner through 2008, and affords Rodale the opportunity to include its extensive clientele into sponsorship roles at XTERRA events.  In addition, TEAM Unlimited will collaborate with Rodale to produce custom XTERRA publications.

“This sponsorship is another step forward for us in our drive to make XTERRA the leading lifestyle and adventure sports brand in the world,” added TEAM Unlimited CEO Tom Kiely.

ABOUT RODALE INC.

Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month.  The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore’s New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.